Archele Moore

About Archele Moore

Solutions-oriented leader with demonstrated ability to employ high emotional and cultural intelligence, strategic acumen, creative thinking, trust-based relationships and attention to detail to plan, lead and influence brand, marketing and communications initiatives.

Experience

1. Brand Marketing Manager

   Blue Cross NC

   Sep 2023 — Present

   Promoted to lead a team of brand marketing strategists, stewarding the brand for North Carolina’s largest health insurer. Notable accomplishments & initiatives include an enterprise brand refresh, strategy lead for the enterprise advertising campaign, oversight of retail marketing, partnership strategy, brand content marketing, including storytelling, and brand strategy development for enterprise offerings.

Education

• UNC School of Media and Journalism

  Bachelor’s Degree, Advertising

  2008 — 2010

• Ohio University

  Master of Business Administration (M.B.A.), Executive Management

  2015 — 2017

• The University of North Carolina at Chapel Hill

  Bachelor's, Journalism (Advertising); Spanish (Minor)

  2006 — 2010

Skills

• Advertising
• Creative Writing
• Building Brand Awareness
• Trade Shows
• Email Marketing
• Blogging
• Social Media
• Creative Strategy
• Project Management
• Press Releases
• Copywriting
• Event Planning
• Corporate Blogging
• Brand Developement
• Product Marketing
• Brand Awareness
• Social Media Marketing
• Marketing Communications
• Facebook
• Content Development
• Brand Management
• Marketing Strategy
• Crisis Communications
• Product Management
• Strategic Communications
• Editing
• Marketing
• Product Development
• Public Relations
• Brand Development