Archana Thakur

About Archana Thakur

As a dynamic marketing professional, I bring a strategic mindset and a collaborative approach to every initiative I lead. With a strong foundation in brand management, campaign execution, and cross-functional coordination, my work has consistently driven measurable impact and supported overall business growth. Intellectual Property & Brand Protection:Led the trademark registration process to ensure legal safeguarding and enhance brand identity. Facilitated smooth coordination between product teams and legal vendors for efficient and compliant patent filings. Cloud Solutions & Client Engagement:Acted as the primary liaison for a key cloud initiative, coordinating customer engagement programs, including high-impact round table events, to foster collaboration and strengthen relationships. Cross-functional Synergy:Worked hand-in-hand with sales, product development, and customer support to align marketing strategies with overarching business objectives—amplifying campaign effectiveness across departments. Lead Generation & Campaign Management:Coordinated and executed targeted lead generation campaigns, helping maintain a consistent pipeline of qualified leads and supporting the sales funnel. Event Management:Oversaw end-to-end event coordination—from logistics and registrations to pre-event promotions—boosting brand visibility and enabling valuable networking opportunities. Strategic Marketing Planning:Developed and executed marketing strategies focused on target market segmentation, value proposition development, and alignment with company goals to drive sustained growth. Market Research & Analysis:Conducted in-depth analysis of market trends, customer behaviors, and competitive landscapes. Applied insights to ensure marketing initiatives remained relevant, data-driven, and impactful.I\'m passionate about turning ideas into strategic marketing solutions that deliver tangible results. Always open to meaningful connections and collaborative opportunities in the marketing and business strategy space.

Experience

1. Senior Marketing Manager

   Prutech Solutions, India

   Apr 2025 — Present · IN

Education

• Kamala Nehru Polytechnic for Women

  Diploma, Civil Engineering (DCE)

  1992 — 1996

Skills

• Web Marketing
• Web Design
• Content Writing
• Off Page Optimization
• Google Webmaster Tools
• Press Releases
• Digital Media
• Search Advertising
• Lead Generation
• Marketing
• Pay Per Click (Ppc)
• Social Bookmarking
• Link Building
• Search Engine Submission
• Xml
• Online Marketing
• Social Media Marketing
• Competitive Analysis
• Html
• Corporate Branding
• Social Media Optimization
• Digital Marketing
• Photoshop
• Css
• E-Commerce
• Joomla
• Local Search
• Social Media
• SEO
• Smo
• Yahoo Search Marketing
• Keyword Research
• Search Analysis
• SEO Copywriting
• Ppc
• Facebook
• Sem