Archana Sukumaran
Customer Lifecycle & Engagement Leader | Salesforce | Growth, Retention & AI | B2B
- Role
- Digital Marketing Manager at NRG Energy
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Archana Sukumaran
As a Digital Marketing Manager at NRG, I specialize in transforming the B2B customer experience through the strategic use of AI and marketing technologies. My core mission is to design and launch intelligent, data-driven email journeys that not only engage but also anticipate customer needs—delivering the right message at the right time. With a passion for innovation and a deep understanding of the digital landscape, I lead initiatives that blend creativity with automation to drive measurable results. From mapping customer touchpoints to implementing AI-powered personalization, I ensure every campaign is optimized for impact and aligned with business goals. Key Focus Areas:B2B Customer Experience StrategyAI-Enhanced Email Marketing JourneysMarketing Automation & CRM IntegrationData-Driven PersonalizationCross-Functional CollaborationI thrive at the intersection of technology and empathy—where smart tools meet real human needs. Let’s connect if you’re passionate about the future of digital marketing or exploring how AI can elevate customer engagement.
Experience
Digital Marketing Manager
Jul 2024 — Present · Houston, TX, US
Transform B2B customer experience through the strategic use of AI and marketing technologies. Lead initiatives that blend creativity with automation to drive measurable results. From mapping customer touchpoints to implementing AI-powered personalization, I ensure every campaign is optimized for impact and aligned with business goals.
Education
University of Houston
Master of Science (MS), Technology Project Management
2012 — 2014
Northwestern University - Kellogg School of Management
Professional Certificate in Digital Marketing, Digital Marketing
2019 — 2020
Anna University Chennai
Bachelor of Technology (B.Tech.), Information technology
2002 — 2006
Rice University
Master of Business Administration - MBA
Skills
- Software Project Management
- Organizational Behavior
- Software Development
- Strategic Negotiations
- Requirements Gathering
- Pmp
- Oracle
- Requirements Analysis
- Agile Methodologies
- Java Enterprise Edition
- Management
- Web Services
- Project Management
- Project Portfolio Management
- Sdlc
- Business Analysis
- Six Sigma
- Consulting
- Global Leadership
- Pl/Sql
- Testing
- Telecommunications
- Analysis
- Requirement Specifications
- Databases
- Quality Improvement
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