Archana Tiwari-Nayudu
Marketing and Communications Director | TEDx Speaker | Growth Driver | Catalysing Brands by Bridging Creativity with Data-Driven Strategies
- Role
- Principal Director - Marketing & Communication at LTIMindtree
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Archana Tiwari-Nayudu
Archana is a Content, Communications and Marketing leader with a track of 20+ years in delivering high impact growth projects. TEDx speaker, award winner for her work, and twice invited to Rashtrapati Bhawan by the honourable President of India, Archana is now the Principal Director, Marketing & Communications at LTIMindtree. Her most recent contribution was in the core team that spearheaded the post-merger global integration of LTIMindtree. Archana led the creation and launch of the new Brand, development of the new organisation Purpose, Ethos and Culture, and all internal and external Communications.Archana’s expertise spreads across diverse sectors, including Technology, Manufacturing, Edtech and Media. She enjoys driving strategic visions into actionable outcomes, stays focused on multiplying stakeholder experience, and leads through Content Marketing and Communication across all formats of Media, PR, Digital, Social and Websites. Being on both sides of the spectrum, media and corporate, simply provides her with a deeper perspective.A strong collaborator, Archana excels in working seamlessly with Executive teams, CXOs and Board of Directors; contributing to growth strategies, data-driven creative campaigns, leadership advocacy, crisis management, Sustainability initiatives, Diversity charters, Corporate and Employer Branding.Archana is presently doing deep work into RoX. Emergence of technology is shaping and re-shaping customer experience and rapidly evolving customer expectations. She believes that when harnessed effectively, the synergy between intent, imagination and technology will revolutionise customer experience, and will propel a growth engine that fosters customer loyalty in an everchanging landscape.Her past experience has been in CNBC TV 18 - Network 18, The Economic Times and upGrad.
Experience
Principal Director - Marketing & Communication
Nov 2022 — Present · Mumbai, IN
Education
Nagpur University
Bachelor's Degree, Journalism and Mass Communication
Cambridge Judge Business School
Executive Program in Strategic Digital Marketing, Digital Communication and Media/Multimedia
2019 — 2020
Saraswati Vidayala, Nagpur
10th State Board
Nagpur University
Bachelor's Degree, Commerce
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