Archana Ayyangar

About Archana Ayyangar

I\'m a seasoned digital marketing, passionate about combining data, content and technology to deliver integrated marketing programs that drive revenue growth and business outcomes. Regarded for my ability to get things done while working in fast-paced & diverse organizations. Creative, organized, data-driven, I have an eye for details. My core experience spans across B2B Marketing Strategy, Digital Content Development, Campaign Management, Performance Marketing, Program Management, Demand-Gen and Marketing Communications. Proven experience working with marketing tools including emails, web analytics, CRM, and digital marketing platforms.My philosophy at both work and life is simple• Fail fast,learn fast• Empower your teams• Respect ideas• Encourage transparencyWhen not working you’ll find me immersed in a book or writing or practicing Indian classical music. Thank you again for stopping by. Would love to connect with you and chat about a happening future.

Experience

1. Digital Marketing Manager- Ibm Cloud

   IBM

   Jan 2018 — Present · Bengaluru, IN

   Develop and execute an integrated end-to-end campaign strategy that supports the IBM Cloud business. • Design a client journey that delivers the right mix of inbound and outbound tactics to increase pipeline and create new leads.• Lead the content marketing initiatives and propose new experiments, organic campaigns and channels to increase qualified top-of-funnel leads with focus on strategy, development, and execution.• Apply data-driven approaches to target and syndicate.• Collaborate with broader teams in media, product and content to come up with creatives and narratives to launch an effective and compelling campaign.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing, Finance

  2007 — 2009