Archana Singh
Senior Manager - Brand and Social Media @TVS Credit Services Ltd.
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager - Brand and Social Media @TVS Credit Services Ltd.
Managed end-to-end social media strategy across LinkedIn, Instagram, Facebook, and YouTube to drive brand visibility, engagement, and community growth- Launched thematic content campaigns (festive, cause-led, and brand storytelling), driving higher engagement rates and consistent follower growth across platforms- Conceptualized and executed engagement-led content formats and moment marketing initiatives to strengthen audience interaction- Developed branded content for the Fireside Chat podcast series, generating 8M+ views across social media and strengthening brand thought leadership- Led integrated marketing campaigns for flagship programs such as EPIC and Saksham, driving brand visibility and stakeholder engagement- Executed hyperlocal integrated marketing campaigns in collaboration with radio partners for Women’s Day and Ganesh Chaturthi, generating 5M+ social media views and enhancing regional brand visibility- Built and managed monthly social media content calendars to ensure consistent brand messaging and alignment with product and marketing priorities- Analysed performance across LinkedIn, Meta Business Suite, and Google Analytics to derive insights, refine the content mix, and improve overall content effectiveness- Led CEO presentation and event initiatives for quarterly townhall meetings, collaborating with cross-functional teams to align messaging and support strategic communication
EDUCATION
Indian Institute of Foreign Trade
Master of Business Administration - MBA(IB), International Business
ABOUT ARCHANA SINGH
Ambitious, highly motivated, and a quick learner who adapts to change with a positive mindset. As a marketing professional, I specialize in branding, marketing, and business strategy. With a strong foundation in marketing, I bring a blend of creative and data-driven approaches to enhance brand visibility and engagement.I have experience working across brand building, social media strategy, and integrated marketing campaigns.Driven by a passion for storytelling and strategic marketing, I thrive in dynamic environments that demand innovation and creativity to drive brand success.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.