Archana Singh
Senior Manager - Brand & Social Media | Digital Marketing | Campaign Strategy | GTM | IIFT Delhi
- Role
- Senior Manager - Brand and Social Media at TVS Credit Services Ltd.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Archana Singh
Ambitious, highly motivated, and a quick learner who adapts to change with a positive mindset. As a marketing professional, I specialize in branding, marketing, and business strategy. With a strong foundation in marketing, I bring a blend of creative and data-driven approaches to enhance brand visibility and engagement.I have experience working across brand building, social media strategy, and integrated marketing campaigns.Driven by a passion for storytelling and strategic marketing, I thrive in dynamic environments that demand innovation and creativity to drive brand success.
Experience
Senior Manager - Brand and Social Media
Apr 2024 — Present
Managed end-to-end social media strategy across LinkedIn, Instagram, Facebook, and YouTube to drive brand visibility, engagement, and community growth- Launched thematic content campaigns (festive, cause-led, and brand storytelling), driving higher engagement rates and consistent follower growth across platforms- Conceptualized and executed engagement-led content formats and moment marketing initiatives to strengthen audience interaction- Developed branded content for the Fireside Chat podcast series, generating 8M+ views across social media and strengthening brand thought leadership- Led integrated marketing campaigns for flagship programs such as EPIC and Saksham, driving brand visibility and stakeholder engagement- Executed hyperlocal integrated marketing campaigns in collaboration with radio partners for Women’s Day and Ganesh Chaturthi, generating 5M+ social media views and enhancing regional brand visibility- Built and managed monthly social media content calendars to ensure consistent brand messaging and alignment with product and marketing priorities- Analysed performance across LinkedIn, Meta Business Suite, and Google Analytics to derive insights, refine the content mix, and improve overall content effectiveness- Led CEO presentation and event initiatives for quarterly townhall meetings, collaborating with cross-functional teams to align messaging and support strategic communication
Education
Indian Institute of Foreign Trade
Master of Business Administration - MBA(IB), International Business
2018 — 2020
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