Archana Pai
Research & Insights at Upstox II Ex-Myntra || Kantar IMRB II MICAN
- Role
- Director Market Research at Upstox
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Archana Pai
Research & Insights professional with 11+ years of experience with stints across agency and consumer brands.Winner of ESOMAR Research Effectiveness Award 2018 Berlin (3rd place) II Presented papers at ESOMAR Congress 2018 (Berlin), MRSI 2018 (Delhi) and MRMW APAC 2018 (Singapore).Looking for interesting opportunities that will allow me to widen my base of research learning and application with strategic thinking.
Experience
Director Market Research
May 2022 — Present
Education
MICA | The School of Ideas
Post Graduate Diploma in Communications Management, Brand Management and Market Research
2009 — 2011
Anna University Chennai
Bachelor of Engineering (B.E.), Electronics and Instrumentation
2002 — 2006
Skills
- Customer Insight
- Management
- Team Management
- Analytics
- Marketing
- Business Development
- Marketing Communications
- Sales
- Research
- Marketing Management
- Brand Management
- Marketing Strategy
- Competitive Analysis
- Market Research
- Strategy
- Marketing Research
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