Archana Kumari

About Archana Kumari

I’m an enthusiast creative mind with a blend of technology. To work in a learning and challenging environment, utilizing my skills and knowledge to the best of my abilities and contribute to my growth and to that of the organization. I’m a team worker and this has added my knowledge in various fields of digital media.

Experience

1. Associate Creative Director

   Performics India

   Oct 2022 — Present · Mumbai, IN

   KRBL: Leading the creative strategy for India\'s most trusted basmati rice brand across marketplace platforms.Mankind: Leading a leading Indian pharma brand for marketplace products like Manforce Condoms, Epic Condoms, Prega News, Health OK, and Gas-O-Fast.ITC, A.O. Smith, and Vini Cosmetics - MarketplaceProposed attention-grabbing ideas to attract the target audience and designed creatives and messaging content to support the retail media network.Lead and encouraged the team to devise innovative concepts that enhance response, strategies, execute and deliver exceptional output, and meet the client\'s objectives. Also, worked with internal and client teams to articulate and promote client communication needs and successfully delivered the executions.Conducted research to gain insight into the pertinent industry, channel, client, and product information (audience insights, benefits, offers, KPIs, brand standards & specifications). The research helped in understanding the emerging trends & technologies and the ability to institute best practices for digital and traditional marketing products.

Education

• Delhi University

  Bachelor of Commerce (B.Com.)

Skills

• Graphic Design
• Html5
• Web Design
• Css
• Html
• Graphics
• Dreamweaver
• Photoshop