Archana Karthik

About Archana Karthik

Product leader with 8+ years of experience driving digital solutions for Retail and CPG companies. I’ve led cross-functional teams through discovery and delivery of customer-centric products that improve the end-to-end experience, streamline fulfillment, and support both B2C and B2B growth. From rethinking eCommerce platforms to launching scalable self-service tools, I bring a mix of strategic vision, hands-on execution, and a deep focus on user needs. Excels at building relationships, listening to the customer, and prioritizing high-impact solutions. Career Highlights: Significantly increased digital adoption and substantially improved Net Promoter Score by digitizing self-serve capabilities across the website and app Managed comprehensive end-to-end redesign of cart and checkout flows, improving conversion rates and reducing customer drop-off Successfully rolled out delivery management platform, resulting in considerable growth in store-fulfilled delivery sales

Experience

1. Digital Product Manager - Bj\'s

   BJ's Wholesale Club

   Mar 2024 — Present

   E-commerce Product Manager for the post-purchase experience on the BJ\'s website and app• Spearheaded the launch of self-serve features, driving measurable impact by minimizing revenue loss, lowering operational expenses, and increasing customer retention.• Developed the strategy for order communications, overseeing transactional messaging across key channels including email, SMS, and push notifications.

Education

• Kellogg Executive Education

  Product Strategy

• RV College Of Engineering

  MTech, Computer Science

  2004 — 2006

Skills

• Java Enterprise Edition
• Core Java
• Pl/Sql
• Weblogic
• Jsp
• Order Management