Archana Bhambi
Senior Brand Manager @ Coupang | Marketplace & E-Commerce Strategy | Ex-Amazon, Ex-TikTok Shop
- Role
- Senior Brand Manager at Coupang
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Archana Bhambi
Hi, I’m Archana, With 7+ years driving growth across global e-commerce and marketplace environments, I’ve built my career at the intersection of business strategy, technology, and customer impact. I’m known for being data-driven, execution-focused, and highly collaborative—someone who can translate high-level goals into programs that deliver measurable outcomes. At TikTok Shop, I led 15+ category and platform-wide campaigns in Home Equipment, generating $55.9M GMV (106% of goal) through optimized go-to-market planning, cross-functional execution, and insights frameworks that turned performance data into repeatable success.Before that, at Amazon, I managed a $400M+ vendor portfolio, launched new products that drove $800K+ incremental revenue, and owned a $4M marketing budget to improve ROI and category visibility. I thrive in environments where analytical problem-solving meets creative innovation—whether it’s building a new go-to-market strategy, refining lifecycle performance metrics, or designing programs that enhance seller and customer engagement.I’m passionate about creating programs that blend storytelling, analytics, and operational rigor to move the needle on conversion, retention, and engagement. Let’s connect if you’re interested in talking about product management, marketplace strategy, go-to-market execution, or data-driven growth!
Experience
Senior Brand Manager
Dec 2025 — Present · Seattle, WA, US
Education
Central Washington University
Bachelor’s Degree
Skills
- Strategic Planning
- Project Management
- Customer Service
- Leadership
- Public Speaking
- Social Media
- Customer Satisfaction
- Training
- Microsoft Office
- Sales
- Microsoft Word
- Team Leadership
- Marketing
- Powerpoint
- Microsoft Excel
- Marketing Strategy
- Management
- Team Building
- Coaching
- Social Networking
- Analysis
- Time Management
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