Archana Amarnath

About Archana Amarnath

I joined Digital Commerce (e-commerce+Digital Initiatives)channel in 2015 when it was viewed as an alternate channel with limited potential except in Tier-1 and metros cities catering to niche urban demands. In the last 10 years, I have seen this channel emerge as a key driver of Revenue and Market growth. The initiatives in this domain have redefined consumer experience, purchase patterns, portfolio development, AR/VR initiatives, product design and launch strategies. The digital commerce channels have now additionally become central to customer data, acquisition, personalisation, data driven marketing and profitability. Revenue now has became a byproduct and not the destination. I’ve been fortunate to be part of future-ready firms that provided me the opportunity to be part of the strategic and transformational journey to be well-equipped to own the space.With a PGDM focused in Sales and Marketing I bring to the table 5+ years of experience in sales, online marketing and digital initiatives from the consumer goods industry.

Experience

1. Marketplaces & Beauty -e-commerce Business & Performance Media Lead, Health & Hygiene

   Reckitt

   Aug 2025 — Present · IN

Education

• Sinhgad Institute of Technology & Science

  Bachelor of Technology (B.Tech.)

• Xavier Institute of Management

  PGDM

Skills

• Pay Per Click (Ppc)
• Strategy
• Analysis
• Cross-Functional Team Leadership
• Competitive Analysis
• Team Management
• Mobile Marketing
• Business Development
• Digital Marketing
• Customer Management
• Market Research
• Google Adwords
• Microsoft Excel
• Sales Channel Development
• Microsoft Office
• Sales
• Windows
• Marketing
• C++
• Business Analysis
• Business Strategy
• Linux
• Lead Generation
• Advertising
• Key Account Mangement