Archana Acharya
Senior Director, Data Science (Marketing & Funnel Optimization) @Rkt Holdings
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WORK HISTORY
Senior Director, Data Science (Marketing & Funnel Optimization) @Rkt Holdings
Responsible for leading a team of leaders and individual contributors in the development and implementation of digital & brand marketing strategy & analytics capabilities. Own & lead creating sustainable & mature marketing planning, budgeting, analytics & optimization foundation for rocket rooted in attribution, media mix modeling & experimentation best practices Responsible for transforming the mar-tech stack at rocket to enable multi-channel marketing of digital, offline…
EDUCATION
Symbiosis Institute of Computer Studies and Research
Bachelor of Science - BS, Computer Programming, Specific Applications
Carnegie Mellon University
Master's Degree, Management Information Systems, General
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