Amarnath Raychaudhuri

About Amarnath Raychaudhuri

25 years experience in Sales & Business Development, Client Servicing, New Market Development and Team Management majorly in Consumer Goods, Consumer Durables, Lighting & Electricals, IT Hardware, Telecom and Furniture industries. • Expert in ATL & BTL marketing activities.• Proficient in exploring & developing new markets, dealers, accelerating growth & achieving desired sales/revenue goals• Skilled in executing business plans for achieving organizational objectives and setting operational trade • Adept at managing business operations with focus on top-line & bottom-line performance.• An enterprising leader possessing a global mindset and demonstrated abilities in relating to cross- functional teams

Experience

1. Vice President of Sales

   Italica

   Jun 2025 — Present · Mumbai, IN

   Handling the entire range of ITALICA and KISSAN brand Moulded Furniture products - reporting to the Managing Director.• Responsible for execution and revenue generation conversions through Channel Partners, all across for the entire range of ITALICA and KISSAN products.• Playing a pivotal role in Network expansion and Team building.• Instrumental in setting up the Associate Producers (OEMs) in Southern & Eastern parts of the Country, where the manufacturing unit is not there.• Pivotal in New Product Development – developing new SKUs and seamless execution for market placement.• In process of preparing the blue print for the next 5 years growth strategy, poised for a massive growth in FY 25-26, FY 26-27 and thereafter.

Education

• National High School - Kolkata

  High School, Commerce

  1994 — 1996

• Eastern Institute For Integrated Learning In Management

  Master of Business Administration (M.B.A.), Marketing

  1998 — 2000

• Calcutta University, Kolkata

  Bachelor’s Degree

  1996 — 1999