Arbaaz Desai

About Arbaaz Desai

On a mission to empower lives, solve problems, create communities (network) and build opportunities for Brands, Products, and Services.Over the past 25+ years, have worked across a broad spectrum of roles, departments with linear or complex hierarchies, ideated, designed, and launched variety of products and services, and have led brainstorms. My experience so far has led me right in the middle of Strategy, Innovation, Product, Branding & Marketing.The sum total of my experience is “Communication is simple and yet so many of us fail at it.”As a part of driving transformation, have led organisational function, product development, business strategy, planning, team leadership, data & forecasting, pricing strategy, Product Launch, Marketing, and Rollouts.An end-to-end product leader, who has the prowess to build products from inception to rollout with efficiency and speed across the entire product lifecycle. Compassionate to resolve problems, and believe in adding value and Improving customer satisfaction.Curious to fulfil a role in which my product experience and expertise can be utilized to add value to the business goals of an organisation and most importantly elevate the user.

Experience

1. Head of Marketing

   ARK Infosolutions Pvt. Ltd.

   May 2011 — Present · IN

   ARK Infosolutions Pvt. Ltd. is a niche player and a leading value‑added distributor for Technology Products in India with its world‑class team and performance excellence for industry segments like Animation, Architectural Engineering & Construction, Gaming, Graphic Design, Manufacturing, Mechatronics, Product Design, and Robotics.Led Complete 360 Marketing Strategy to increase Brand Awareness, Market Share, and adoption of technology in different TG segmentsHandled multiple International Brands like Autodesk M&E, AJA, Dolby, Corel, Foundry, Strasys, LaCie, Tv Logic, Sketchup, ANSYS, Unity, Vray, VEX, Wacom and othersWorked closely with the OEM to develop Local Communication, Orchestrated Live + Digital Events, including ConferencesLed the Digital Strategy + Planning for all OEM brands across various digital channels such as Website, Social Media, Email, CRM and moreGathered data across the segment to develop a foundational understanding of the customerLed the team for insights mining to identify key optimisation opportunities to achieve key resultsImplemented Channel Partner ProgramsWorked on Team Development Programs across the funnelParticipated in National Level Trade Shows for all OEMS

Education

• Amity University

  Bachelor's degree, Mass Communication/Media Studies