Aravind Sreekumar
Growth Marketing Manager | Senior SEO Manager | Senior Digital Marketer
- Role
- Growth Marketing Manager at Way.com
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aravind Sreekumar
In Growth Marketing, delivering measurable results through data, experimentation, and…
Experience
Growth Marketing Manager
Apr 2024 — Present · Bengaluru, IN
Designed and implemented advanced SEO strategies to drive sustainable growth in organic traffic, aligning with business goals and scaling acquisition efforts in a competitive digital landscape. Led cross-functional teams to optimize website performance, ensure technical SEO compliance and enhance user experience through site audits and data-driven improvements. Partnered with product and engineering teams to incorporate SEO best practices into site architecture, navigation, and feature rollouts, ensuring scalability and performance. Devised and executed content marketing plans tailored for the US market, targeting high-intent keywords to strengthen brand visibility and domain authority. Managed performance-driven paid search campaigns, balancing experimentation with ROI-focused optimization to scale results in a fast-paced environment. Analyzed market and competitor trends to uncover strategic opportunities, developing forward-thinking SEO solutions that positioned the startup as a category leader. Applied CRO techniques, including A/B testing and personalized landing page optimization, to improve website conversion rates and maximize customer acquisition and retention. Successfully managed multiple growth initiatives simultaneously, providing regular reports on performance metrics, including acquisition, retention, and conversion rates, to inform future strategy.
Education
Sree Chitra Thirunal College of Engineering, Pappanamcode, Thiruvananthapuram
Bachelor of Technology - BTech
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