Aravind H M

About Aravind H M

A sales professional with significant management experience (across Sales and…

Experience

1. Regional Sales Manager

   John Distilleries Ltd

   Nov 2021 — Present · Bengaluru, IN

   Sales Force; Reporting to the State HeadProducts Handled- original choice whisky,Rum,gin, brandy, Paul john single Malts series, Paul john XO Brandy, Roulette whisky and Brandy, Malhar gin, Fire ball, Benchmark, Buffalo Trace, Sazerac Rye, Big Banyan wine, L’angoor wine, Ampersand wine, Goanas wine.Sales & Marketing:Promoted all John distilleries brands through various influential retail and modern trade channels Lead a team of 3 ASMS and 6 sales executives and delegated responsibilities accordinglyResponsible for achieving annual sales, WOD andmarket-share targets.Instrumental in brand building through planning and implementing innovative ideas of promotionDevised & effectuated competitive selling strategies to improve the product awareness and enhance business growth with product placements, merchandising, visibility, branding and marketing in the retail segmentReviewed and interpreted the competition (through in-depth analysis of the market) to finalize the marketing strategyTracked competitor activities and providing valuable inputs and new features addition for fine tuning the selling and marketing strategies and devising effective counter strategies.Sales Promotion :New Product Launches Introduced new products as a part of marketing development effort.(Launched Malhar Gin, Roulette whisky and Fireball whisky )Devised & implemented pre & post marketing activities for successful launch of new products.Managed products in terms of prices, quality and new products and developing markets for the same.Implemented marketing plans with focus on planning for advertisements, hoardings, shop front and other promotional activities.HighlightsAchieved a market share in almost all brands in MOT channel along with 87 % placements in total outlets.Worked on stringent budgets and derived maximum benefits from the samePlayed a key role in establishing the brands since its introduction in the Bangalore market.

Education

• Mangalore University

  BCA

  2002 — 2005

• Visvesvaraya Technological University

  MBA

  2005 — 2007

Skills

• Product Launch
• Selling
• Marketing
• Sales
• Brand Management
• Marketing Strategy
• Retail
• Pricing
• Business Development
• Advertising
• Market Planning
• Management
• Product Development