Aratrika Dasgupta

About Aratrika Dasgupta

Consumer insights, data and research analytics expert with overall 7+ years of experience in social intelligence, creative analytics, influencercampaign measurement, market research and project management in healthcare, beauty and wellness, retail and FMCG/CPG domain.Passionate about understanding consumer behaviour and crafting impactful product experiences through creative strategy, actionableinsights, and recommendations. Committed to continuous learning in areas like consumer segmentation, brand awareness, shoppinginsights, and marketing. Currently, looking to expand my knowledge and skills in any type of roles that helps makes brands shine- Trained in Economics, Development Studies, Digital Marketing and Analytics- Skills include: Communication, Criticial thinking, Detail-oriented, Time-Management, Insight generation, Content writing, Creative outlook, Quick learnerWorking over the past 5 years, first 2 years planning projects and managing corporate events/medical conferences, moving on to the biotechnology industry as a social media analyst while pursuing my Masters Degree simultaneously. Gained experience over the past few years on improving my communication skills and attention to detail while working as a CRM executive and polishing my analytical skills, gaining more technical expertise as an analyst. I am now seeking to leverage these skills in creating and delivering social insights and listening reports. Eager to engage in learning experiences based on consumer segmentation and brand awareness in social media analytics and beyond.

Experience

1. Lead Social Analytics Consultant Google

   Insight Global

   May 2025 — Present

Education

• Christ University, Bangalore

  M.Sc. Developmental Science, Economics

  2018 — 2020

• University of Calcutta

  Bachelor of Science - BSc, Economics