Arathi Dar

Head of Marketing | Brand Innovation, Market Research & Insights, Communication Strategy

Role
Head of Marketing at \'47concepts
Location
Houston, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Arathi Dar

Vice President with 15 years of global experience in brand innovation, new product development, digital marketing, and research & insights for leading SaaS, consumer packages goods, and retail companies.Proven ability to recruit, train, and mentor powerhouse marketing teams. A tenacious leader with both tactical and strategic management skills. Known for the ability to build impactful marketing, brand, and product strategies.Passionate about using market research and insights to make a lasting, sustainable impact on demand and revenue generation.AREAS OF EXPERTISE: Brand Innovation > Product Development > Market Research & Insights > SaaS > Lead GenerationIf you are interested in connecting, feel free to reach out via email or LinkedIn.

Experience

  1. Head of Marketing

    \'47concepts

    Apr 2022 — Present · Houston, TX, US

    47Concepts is the only platform built exclusively for B2B eCommerce, and it’s not just for the giants anymore! We successfully support top brands across locations in Retail, Quick Service Restaurants, Fulfillment, and Print. That’s why companies such as Mattress Firm, Panda Express, Taco Bueno, Shell, and Synchrony Financial trust us to deliver results. Our elite technology is now accessible to small and mid-market companies. We’ve already proven results with the major players. Now it’s time for YOU to experience exponential growth with ‘47C solutions. Come grow with us!

Education

  • The Johns Hopkins University - Carey Business School

    Master of Business Administration (MBA)

    2016 — 2020

  • Emory University - Goizueta Business School

    B.B.A., Business & English double major

Skills

  • Marketing
  • Advertising
  • Market Planning
  • Strategy
  • Brand Management
  • Packaging
  • Program Management
  • Marketing Strategy
  • Retail
  • Customer Insight
  • Brand Architecture
  • Product Development
  • Forecasting
  • Management
  • Copywriting

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Arathi Dar — Head of Marketing at \'47concepts in Houston, TX, US | Unifers