Arathi Menon

Storyteller Social Impact @Deloitte

London, GB

Comms for Deloitte’s societal impact programmes including 5 Million Futures (5MF) across multiple channels and a varied audience (Internal and External)- Creative storytelling. Working on firm-wide campaigns that can better deliver the core message and inspire behavioural change. Following an ‘always-on’ approach to storytelling- Working with Brand / PR / Internal Comms / HR / Wellbeing / Senior Stakeholder Comms Leads / Diversity networks / Service Line Comms Leads and other teams to align with key initiatives and embed the 5MF offer- Working with Global and NSE teams on cross-border campaigns across a multi-channel delivery- Building strong networks across the firm for cross-functional collaboration initiatives and opportunities- Designing and delivering on an employee engagement strategy for the 5MF page on Viva Engage- Shortlisting, researching and crafting impactful long-form Annual Review stories of our societal impact programmes- Working with the in-house creative agency to create clutter breaking campaigns. Precise briefs, expertise in understanding film, good design and content, to make the work with the agency more collaborative and impactful- Strong writer. Copywriter. Creative Campaigns creator. Composing and managing all written communication including social media posts, intranet articles, bimonthly newsletter and internal posts- Team player. Enjoys networking and values the power of collaborative thinking.

Asian College of Journalism

Post graduate Diploma in Journalism (Broadcast), BBC Certificate Course.

University of East Anglia

Master of Arts - MA, Creative Writing Prose Fiction

Mount Carmel College, Bangalore

Bachelor of Arts (B.A.), Economics, English Literature, Psychology