Salbashian
Head of Digital Marketing @Freenow
Signup · Get unlimited contacts
WORK HISTORY
Head of Digital Marketing @Freenow
Berlin, DE
Heading Digital Marketing teams covering all paid Digital Channels for B2C & B2B(Search, Social, Display, Affiliate, ASO & SEO)• Managing 8 figure global digital media budget across 10+ countries and activelydriving the digital marketing strategy to achieve full funnel goals(Awareness, Acquisition, Activation & Reengagement)• Partnering closely with Marketing Analytics team to improve our internalreporting capabilities and collaborating on projects (media mix modelling, incrementalitytesting, cohort analysis & audience CLV prediction)• Working with our key media partners to challenge the status quo andunlock new growth opportunities (Google, Apple Search Ads, Appsflyer,Snapchat, META, TikTok)• Driving department wide development initiatives to improve overallteam health and setup : media/creative tooling, automation,• Achievements: Doubled digital marketing conversions & improved CPA by 20%
EDUCATION
Concordia University
Bachelors of Commerce, Marketing
New York Institute of Technology
Bachelors of Arts, Business Administration
SKILLS
ABOUT SALBASHIAN
Skilled head of marketing with 15+ years of experience building and leading cross channeldigital marketing teams• In-depth knowledge of the paid digital media channels covering programmatic, paidsocial, search, display, video, native, audio & affiliate channels.• Experience creating full funnel media strategies for branding, engagement andperformance campaigns with different KPIs.• Highly developed analytical & data driven optimization skills • Client & Agency side experience in many verticals: Mobility, Fashion, E-commerce, Travel,App Marketing, Gaming, Fintech, Dating & Entertainment.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.