Aranza S.
Senior Analytics Associate @VaynerMedia
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WORK HISTORY
Senior Analytics Associate @VaynerMedia
Los Angeles, CA, US
EDUCATION
The American School Foundation of Mexico City
High School Diploma
Penn State University
Psychology Bs, Neuroscience
Tecnológico de Monterrey
Bachelor of Business Administration - BBA, Business Administration and Management, General
Texas McCombs School of Business
Master of Science in Marketing Analytics, Marketing Analytics
ABOUT ARANZA S.
With a Bachelor’s degree in Neuroscience and a Master’s in Marketing from UT McCombs, curiosity has always led the way in my career. The question “why?”—why people think, behave, and make decisions the way they do—has shaped both my academic path and professional approach.I’ve worked across performance marketing, media strategy, and campaign execution, gaining hands-on experience in managing multi-channel initiatives and multi-million-dollar budgets. Over time, I found myself most drawn to the analytical side of marketing, where data and behavioral insights intersect to inform smarter decisions and achieve a more meaningful impact.Now, I’m focused on growing within data-focused roles where I can go beyond the numbers—asking deeper questions, uncovering trends, and helping teams turn insights into action. Having lived in Peru, Mexico, and the United States, I bring a culturally informed lens and global awareness to every project I undertake.
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