Ashutosh R.

Experience

1. Manager - Decision Sciences

   Axtria - Ingenious Insights

   Feb 2023 — Present

   Leading a Commercial Model Design project within the Cardiology Product Division, focusing on the Go-to-Market (GTM) strategy. Successfully strategizing and executing plans to position an upcoming drug launch in the competitive US market. Led Center of Excellence (CoE) projects for a prominent pharmaceutical client\'s immunology product division. Effectively managing stakeholders and a dedicated team following a continuous delivery model, successfully completed 26 deliveries over a 5-month engagement period, meeting the client\'s expectations with a flawless 100% satisfaction rate. Led continuous orchestration of strategies and models for drug advertisement, HCP targeting effectiveness, physician referral analytics, patient claims analytics, marketing mix, and brand performance. Proficiently utilized SQL, Python, AWS (Redshift, Athena, S3, SageMaker), Salesforce Veeva-CRM, and pharmaceutical datasets (IQVIA, Symphony, APLD). Engineered NBA (Next Best Action), an all-encompassing trigger program designed to enhance the market reach and acceptance of a rare disease drug. The program facilitated the real-time identification of potential accounts correlated with patients, enabling representatives to effectively target the most relevant prospects while mitigating human bias during call planning during the account selection process.

Education

• Guru Gobind Singh Indraprastha University

  Bachelor of Technology (B.Tech.), Instrumentation and Control Engineering, 7.16

  2012 — 2016