Aranika Das Biswas

About Aranika Das Biswas

Hi, I’m Aranika, a global employee advocacy and engagement expert helping Capgemini…

Experience

1. Global Social Advocacy Expert

   Capgemini

   Jul 2021 — Present · IN

   Managing the company\'s employee advocacy and thought leadership program, driving engagement and encouraging a culture of brand advocacy among employees- Develop and conduct training program for thought leaders and other employees to enhance the result of advocacy- Develop and implement comprehensive communication plans for stakeholders, ensuring consistent messaging across various channels- Crafting compelling content for newsletters, blog posts, social media updates, and internal communications to maintain a strong brand presence- Formulate and execute social media strategies that aligned with business objectives, resulting in improved brand recognition, engagement, and lead generation- Managing end-to-end social media marketing campaigns, from conceptualization to analysis, utilizing platforms such as Twitter, LinkedIn and Google Ads- Utilizing data-driven insights to optimize campaigns and achieve higher click-through rates and conversion rates- Develope and implemente targeted social media advertising campaigns to reach specific audience segments, resulting in increased website traffic and lead acquisition- Monitoring ad performance and adjusted strategies based on key performance indicators (KPIs) to maximize return on investment.