Ragunathan A

About Ragunathan A

As a Product Marketing Leader with over a decade of experience driving go-to-market strategy, messaging, and pipeline growth for enterprise SaaS and cloud products, I help software companies transform their products into stories that sell.Currently leading global product marketing at Ramco Systems, I built and scaled initiatives that doubled the sales-qualified pipeline within 15 months and expanded product presence into 3 new countries. My focus has been positioning Ramco’s Logistics product with clear differentiation, market-ready storytelling, and cross-functional alignment.I operate at the intersection of strategy, storytelling, and systems — where market intelligence meets automation. By integrating tools like HubSpot, make.com, LinkedIn Sales Navigator, and AI platforms (ChatGPT, Lindy.ai, Napkin.ai) into everyday product marketing operations, I’ve built scalable frameworks that accelerate GTM execution and improve sales enablement velocity.Core Competencies:• Product Marketing Leadership & GTM Strategy• Messaging, Positioning & Storytelling• Pipeline Generation & Growth Acceleration• Product Launch Planning & Market Expansion• Cross-functional Leadership & Sales Enablement• AI-Driven Marketing Automation (n8n, HubSpot, ChatGPT, Lindy.ai)• Market Research & Competitive IntelligenceOpen to: Roles in Product Marketing, GTM, or SaaS Growth StrategyLet\'s connect and explore how we can collaborate to achieve remarkable results together.

Experience

1. Associate Director - Marketing

   Ramco Systems

   Mar 2024 — Present · Chennai, IN

   Spearheaded global product marketing and GTM strategy for Ramco’s Logistics software, positioning them competitively against global SaaS leaders.Delivered $35M in qualified sales pipeline, doubling the active SQL pipeline within 15 months.Rebuilt messaging architecture across segments — from positioning frameworks to sales battlecards — enabling stronger deal velocity and alignment between marketing and sales.Expanded market presence to 3 new international regions, driving global brand awareness and lead acquisition efficiency.Integrated AI-driven automation (make.com, HubSpot, Lindy.ai) to streamline marketing operations and content workflows, improving campaign efficiency by 40%.Championed cross-functional collaboration with Product, Sales, and Leadership teams to establish a unified GTM engine for the enterprise SaaS portfolio.

Education

• Symbiosis Institute of Business Management (SIBM) Bengaluru

  MBA, Marketing

  2010 — 2012

• Valliammai Engineering College

  B.Tech, Information Technology

  2001 — 2005

Skills

• Business Development
• Digital Marketing
• Content Strategy
• Marketing Strategy
• Training
• Sales Process
• Strategy
• Team Management
• Automobile
• Sales
• Content Marketing
• Crm
• Team Leadership
• Sales Management
• Market Research
• Business Planning
• Business Analytics
• Pre-Owned
• Analytics
• Business Strategy
• Marketing
• Customer Relationship Management (Crm)
• Competitive Analysis
• Lead Generation