Amanda Rae

About Amanda Rae

I\'m a versatile, passionate marketing leader with achievements in developing dynamic work…

Experience

1. Marketing Manager

   Washington State Fair Event Center

   Sep 2024 — Present

   Leads marketing for Washington State’s largest event center, welcoming 2M+ annual guests. I lead strategic planning and execution across all marketing functions to support 9 self-produced events, including the largest single event in Washington State, the Washington State Fair- Develop and implement annual marketing strategies to maximize attendance, brand equity, and revenue for 5 Signature Events including the Washington State Fair, Spring Fair, Holiday Magic, Taste NW, and Oktoberfest, plus 4 sub-events, including Motorsport Mayhem, the Puyallup Rodeo, a 20-Day Concert Series, and pickleball tournament- Oversee all advertising and campaign vision, development, and execution, managing all external creative and media buying agencies- Manager of Graphics Team serving the entire organization, including campaign assets, grounds signage, and promotional materials. Develop, implement, and train on all internal systems and processes for both Marketing and Graphics Teams- Serve as website owner and lead on digital strategy including SEO, paid media, mobile app, and email marketing. Oversee and direct Web Manager, collaborator with Digital Media vendor- Owner of the marketing budget, forecasting expenses and measuring ROI- Act as brand steward, leading ongoing rebranding and umbrella brand strategy to unify all business divisions. Collaborate closely with Head of PR on public messaging, voice, and tone.

Education

• Highline College

  Associate of Arts - AA, Drama/Theatre Arts and Stagecraft

  2010 — 2013