Aradhana George
Senior Global Marketing Manager @BD
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WORK HISTORY
Senior Global Marketing Manager @BD
Franklin Lakes, NJ, US
Portfolio: Safety, Immunization & Hypodermic Needle SolutionsRegion: Worldwide• Responsible for developing global strategy, managing a diversified product portfolio, and identifying growth opportunities while protecting category leadership in a highly commoditized, price-sensitive landscape for needles, safety, and immunization products.• Led the development and execution of long-term strategic reviews and global marketing plans for the hypodermic portfolio.• Built strong partnerships with regional teams by actively engaging to understand local market dynamics and tailoring strategies to reflect regional nuances—ensuring relevance, alignment, and impact across diverse markets.• Served as Pricing Leader for the business, delivering a significant year-over-year price impact and receiving internal recognition for marketing and commercial excellence.• Strengthened product differentiation and sustained category leadership by creating a messaging toolkit in response to evolving market dynamics and led risk assessments to address international trade challenges.• Partnered with cross-functional teams to implement key initiatives across product lifecycle management, innovation development, supply chain optimization, cost containment, regulatory compliance, and market surveillance.• Championed evidence generation and market-shaping efforts to drive safety adoption.• Led the Anesthesia portfolio, managing a direct report and driving simplification and innovation to revitalize the category and unlock growth opportunities.• Advanced global health initiatives by leading the immunization business through partnerships with international health organizations to improve access in underserved communities.• Served as the Inclusion, Diversity & Equity Ambassador, spearheading strategy and engagement initiatives to drive culture, development, and employee retention.
EDUCATION
Jawaharlal Nehru Technological University
Bachelor of Technology - BTech, Computer Science Engineering
Texas A&M University
Master of Science - MS, Marketing
SKILLS
ABOUT ARADHANA GEORGE
Dynamic and motivated marketing leader with a demonstrated history of developing impactful commercial and launch strategies globally, driving customer-centric innovation and market-shaping, leading projects from conception to completion and mentoring people to succeed. Adaptive servant leader with high emotional intelligence, rational and collaborative decision-making experience, exceptional communication skills, ability to navigate complex multinational cross-functional teams, and develop opportunities that further establish organizational goals.Graduated summa cum laude (4.0 GPA) with a Master of Science (MS) in Marketing degree from Texas A&M University in 2017 and a Bachelor of Technology (B.Tech) in Computer Science Engineering degree first class with distinction from Jawaharlal Nehru Technological University in 2016.‘Education is the great equalizer’ Deeply passionate about enabling access to quality education to underprivileged children in developing countries to empower them to be next-generation leaders of change. Volunteered with organizations like Teach For India and Make A Difference who are at the forefront of addressing this cause in India.
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