Ai Lin Hyde
Online Lifecycle Marketing Manager @ Zoom | Online Growth Marketing
- Role
- Online Lifecycle Marketing Manager at Zoom
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Ai Lin Hyde
Raised in Singapore, I now live in Texas and currently serve as Online Lifecycle Marketing Manager at Zoom. In this role, I lead strategic go-to-market lifecycle marketing campaigns aimed at enhancing monetization, engagement, and customer retention for both freemium and paid customers. My work has contributed to key performance milestones, including reducing churn and driving revenue growth through well-executed multi-channel campaigns across email and in-product marketing channels. My professional expertise lies in campaign execution and strategy, copywriting, and online marketing. At Zoom, I have developed product positioning strategies for offerings like Zoom AI Companion while leveraging tools such as Tableau, Amplitude, Salesforce, and Pardot for lifecycle performance analysis. I am motivated by the opportunity to blend creativity with data-driven strategies to deliver impactful marketing solutions that align with business objectives.Outside of work, you can find me reading my Kindle (my goal for 2026 is 52 books!), taking photos with my analog film camera, or at the departures terminal at the airport.
Experience
Online Lifecycle Marketing Manager
Aug 2025 — Present
Lead and strategize go-to-market lifecycle marketing campaigns to boost monetization, increase engagement & usage, and prevent churn for our freemium and paid Zoom customers, generating +38% YoY growth in upsell MRR and reducing churn to 2.8%, the lowest in Online\'s history.• Build, write, and manage multi-channel marketing campaigns across email and in-product channels via marketing automation tools to deliver personalized experiences throughout B2C and B2B (SMB) customer journeys.• Create product positioning for Zoom AI Companion in both B2C and B2B markets, helping the deliverable launch that drove +27% QoQ in product usage.• Own reporting and attribution for lifecycle performance, leveraging Tableau, Amplitude, Salesforce, and Pardot to measure and optimize campaign effectiveness.• Partner cross-departmentally with product, ecommerce, data science, design, and legal to align lifecycle efforts to broader business goals.• Recipient of the ‘Most Valuable Zoomie’ recognition award in Q4 2025.
Education
St.Edward's University
Bachelor of Business Administration (BBA), Business Administration, Digital Media Management
Singapore American School
General Studies
Skills
- Event Planning
- Microsoft Powerpoint
- Leadership
- Social Media
- Digital Marketing
- Microsoft Office
- Sales
- Search Engine Marketing
- Final Cut Pro
- Digital Media
- Public Speaking
- Programmatic Media Buying
- Teamwork
- Photography
- Adobe Creative Suite
- Microsoft Word
- Research
- Powerpoint
- Video
- Graphic Design
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