Catchatoorian
Owner Founder Creative Director @Benchmark Design Integrated Media Solutions
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WORK HISTORY
Owner Founder Creative Director @Benchmark Design Integrated Media Solutions
Fresno, CA, US
Key Qualifications & Responsibilities:• Founded and managed a full-service freelance ad agency• Provide exceptional creative and strategic marketing, branding, website design, website development, video production, graphic design, strategic marketing consulting and training services to various for-profit and non-profit companies and organizations.• Provided integrated marketing solutions including website design, website development, search engine optimization, brand development, online advertising, graphic design, video production, and content development.• Plan, design, and produce complex graphic designs for print, digital, video, trades how displays, and advertisements.• Write, produce, and edit audio and video to create informational videos and promotional commercials• Develop regular content for multiple social media platforms and websites to engage, promote, inform, and entertain• Research, monitor, and analyze audience behavior using Google Analytics and proprietary tracking and measurement tools• Took photographs and video to be used in various productions for print, web pages, social media, videos, and displaysKey Achievements:• Responsible for the marketing management and brand management of various locally, nationally, and internationally recognized companies• Increased ROI 200-300% on average for clients through branding, positioning, digital marketing, and implementation of an omni-channel marketing strategy• Developed overall online marketing program and achieved target growth for Fresno-based franchise steak house.• Hired as publicist and manager for the late Hollywood and Broadway actor / entertainer Eddie Mekka (best known for role as Carmine “The Big Ragoo” Ragusa from TV’s hit comedy Laverne & Shirley)
EDUCATION
Fresno City College
Associate of Science - AS, Graphics Communications
University of Phoenix
Bachelor of Science - BS, Business Marketing
Clovis West High School
Diploma of Education, AP Fine Arts / AP Government & Economics / General
Notre Dame de Namur University
Associate of Arts - AA, Fine Arts - Illustration and Painting
Heald College
Associate of Arts and Sciences - AAS, Business Administration
SKILLS
ABOUT CATCHATOORIAN
Seasoned Marketing Director with 20+ years of experience driving growth and profitability across diverse industries including retail, media, finance, and manufacturing. Proven track record in developing and executing high-impact marketing strategies, leveraging website design, marketing automation, and AI. Skilled in brand building, omni-channel campaign management, and cross-functional collaboration. Adept at analyzing market trends, understanding consumer behavior, and delivering measurable ROI. Strong leadership, communication, and project management abilities. Let\'s connect to explore opportunities for mutual growth and success.
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