Aqsa Syed

About Aqsa Syed

I’m a psychology graduate with around 4 years of experience, deeply interested in how people think, feel, and respond to content.I started my career with copywriting, which helped me understand the power of words and tone. Over time, my role evolved into content strategy and social media, where I work end-to-end — from ideation to execution — across digital platforms.I enjoy building content that feels human, culturally aware, and purposeful, whether it’s for brands, creators, or campaigns. I’ve worked closely with multiple teams and talent, which has shaped my collaborative approach and instinct for audience-first storytelling.I’m now consciously growing in the direction of branding, marketing, and social media content creation, using psychological insight as the foundation for everything I create.

Experience

1. Content Strategist

   Mirchi

   Jul 2024 — Present · Mumbai, IN

   Platform Management & Growth - Originally joined as a Copywriter; transitioned within days to lead the social media strategy for Mirchi Mumbai. Currently manage the end-to-end digital presence for two major handles (Mirchi Mumbai & Mirchi Health Plus) and the Mirchi Health Plus YouTube channel.360° Campaign Execution - Direct the full digital lifecycle for brand campaigns, encompassing conceptualization, content planning, and design coordination through to final execution.Creative Copywriting & Radio Advertising - Serve as a core member of the creative team, scripting high-impact radio ads and on-air campaigns. I focus on delivering sharp, result-oriented copy that maintains brand authority across both audio and digital mediums.Strategic Programming - Formulate and drive the content strategy for the afternoon radio band, ensuring a seamless transition of on-air topics into engaging drive conversations.Talent & Celebrity Collaboration - Work closely with RJs and celebrities to ideate and produce authentic digital content. I act as the bridge between programming and marketing to ensure all high-profile collaborations remain consistent with the brand voice.

Education

• University of Mumbai

  Bachelor of Arts - BA, Psychology