Andrew Warden

About Andrew Warden

Entrepreneurial, agile B2B leader specializing in growing brand equity and demand…

Experience

1. Chief Marketing Officer

   Semrush

   Sep 2021 — Present

   Lead a team of over 150 first-class global marketing professionals at publicly-traded Semrush (NYSE:SEMR) including Brand Marketing, Digital Marketing, Organic Search, Semrush Academy, Public Relations, our in-house Creative Agency, and more *Global P&L accountability; responsible for net-new user acquisition and revenue at the company-level *Accountable for growth in Traffic, New Registrations, New Trials, New User Monthly Recurring Revenue (NUMRR) acquisition; partnering with Sales to expand accounts and drive higher average checks (ARRPPU)*Relaunched the company’s go-to-market in January 2022 to include flagship campaigns to attract new audiences to the brand; includes high production value video and thousands of assets to propel virtually all metrics forward *Originated acquisition of Backlinko; led closure of Traffic Think Tank acquisition in partnership with the President and CEO *Participate and lead alongside CEO, President, CFO on quarterly earnings calls

Skills

• Enterprise Mobility
• Touchpoint Analysis
• Change Management
• Big Data
• Communication Training
• Strategic Communications
• Dynamic Speaker
• Interactive Creative Direction
• Emotional Connections
• Product Management
• Content Strategy
• Global Mobility
• Integrated Marketing
• Corporate Communications
• Strategic Partnerships
• Marketing Strategy
• Strategy
• Social Media Marketing
• Disruptive Technologies
• Leadership
• Snapchat
• Driving Operational Excellence
• Marketing Communications
• Product Marketing
• Marketing
• Social Media
• Contemporary Art
• Management
• International Marketing
• Digital Strategy
• Public Relations
• Market Research
• Digital Marketing
• Program Management
• Predictive Analytics
• Quantitative Analytics
• Operational Excellence
• Internal Communications
• Operations Management
• Dmaic