Apurva Sehgal

Salesforce Administrator Analyst @Bonial

Berlin, DE

Administered Salesforce Sales & Service Cloud org for 100+ users, including role hierarchysetup/refinement, profiles, OWDs, and permission sets, ensuring secure and scalable operations.• Managed end-to-end Salesforce automation, including Approval Processes, Flows, and Triggers,optimizing campaign and case management workflows and reducing manual effort by 40%.• Served as technical owner for key projects, implementing the Salesforce Outlook plugin and leading the full lifecycle deployment of Salesforce Campaigns, driving process automation and adoption.• Worked extensively with ADvendio, a Salesforce-powered media sales platform, to support the saleslifecycle, including media campaigns, invoicing, campaign items, and related processes, and leveragedAdobe integration to enable seamless digital agreement signing for sales teams.• Created 50+ reports, dashboards, and workflows for sales, service, and leadership teams, improvingcase visibility and supporting data-driven decision-making.• Partnered with Sales and Client Management teams to align system configurations with evolvingbusiness requirements, and delivered user onboarding, case-handling training, and documentation,enhancing adoption and service efficiency.

Manav Rachna University

B.Tech Computer Science and Engineering, Computer Science