Apurva Luty

About Apurva Luty

Here\'s what nobody in marketing wants to hear:Your brand narrative is now training data.Every piece of content you\'ve ever published — your website, your G2 reviews, your founder\'s podcast appearances, that blog post from 2019 — is being synthesized by AI models into a single story about who you are. And that story is what buyers hear when they ask ChatGPT, Claude, or Perplexity \"what\'s the best solution for [your category]?\"Most brands don\'t know what that story says. Worse — most brands have *incoherent* signals, which means AI is assembling a fragmented, sometimes wrong narrative on their behalf.I started Optimly to fix this.Optimly is the **system of record for AI brand reputation** — a closed-loop platform that maps how AI models represent your brand to buyers, diagnoses where your narrative breaks down, delivers specific content fixes, and measures whether AI actually changes what it says about you.We\'ve helped B2B SaaS brands achieve 16x growth in AI-referred traffic and 300% improvement in positioning accuracy.Before Optimly, I spent a decade at Microsoft, Meta, and Discord studying how humans (and now machines) make decisions about the brands they trust. I\'m a UX researcher turned founder — which means I don\'t start with \"how do we game the algorithm.\" I start with \"what\'s actually true about this brand, and how do we make that legible to every system that matters.\"If you\'re a B2B founder or CMO who just raised funding, relaunched your website, or pivoted your positioning — and you want to know what story AI is telling buyers about you — let\'s talk. a•••••@optimly.ai https://optimly.ai

Experience

1. Founder & CEO

   Optimly

   Oct 2025 — Present · Seattle, WA, US

   Optimly is the system of record for AI brand reputation — the first platform that gives B2B brands a closed-loop view of how AI models learn, represent, and recommend them to buyers.AI assistants like ChatGPT, Claude, and Perplexity are the new front door for B2B buyers. But unlike search engines, these models don\'t show you a list of options. They synthesize everything they\'ve ever learned about your brand into a single narrative — and that narrative determines whether you\'re discovered, recommended, or invisible.Most brands have no idea what that narrative says. We fix that.What Optimly does- Maps the full buyer intent space in your category (what real buyers actually ask AI)- Audits how AI models represent your brand vs. competitors across every major LLM- Identifies where your brand narrative is incoherent, incomplete, or flat-out wrong- Delivers specific content and signal fixes — not generic SEO advice- Measures the outcome: did AI actually change what it says about you?Results: Clients see 16x growth in AI-referred traffic, 300% improvement in positioning accuracy, and projected revenue impact of $240K–$600K.I spent a decade leading research and product strategy at Microsoft, Meta, and Discord — studying how hundreds of millions of people make decisions about the products they trust. I\'m a UX researcher by training, which means Optimly isn\'t built on \"hack the algorithm\" thinking. It\'s built on a deep understanding of how both humans and AI systems evaluate brands — and where those evaluations break down.

Education

• University of Oregon

  B.A., Planning, Public Policy and Management, Economics