Apurva Sehgal
Execution Leader | Driving $30M+ Impact in CRM, Digital & Data Transformation | Global Markets | Salesforce | Product Delivery
- Role
- Business Analyst - Mobility Global at Shell
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Apurva Sehgal
Execution-focused professional with 8+ years of experience driving CRM, digital product, and data transformation initiatives across global markets.At Shell, I have delivered $30M+ business impact by leading cross-functional programs spanning customer lifecycle management, mobile product enhancements, and enterprise data transformation across 20+ countries. My work sits at the intersection of product, operations and data - enabling scalable customer journeys, improving data quality, and driving measurable commercial outcomes.I have been trusted with expanded responsibilities across multiple concurrent mandates, working closely with global stakeholders across Marketing, Customer Experience, Sales, and Operations to translate business objectives into execution.My core strength lies in bringing structure to complexity - aligning teams, prioritizing effectively, and delivering outcomes in dynamic, multi-market environments.Currently exploring opportunities to operate at larger scope across program leadership, product delivery, and transformation roles.
Experience
Business Analyst - Mobility Global
Mar 2025 — Present · Bengaluru, IN
Working across global mobility markets, driving digital product enhancements and customer experience transformation across mobile platforms.· Delivered $10M+ business value by owning and prioritizing product backlog, driving cross-functional delivery of high-impact mobile features for Shell Fleet App.· Scaled mobile app adoption through launches across 3 new markets (iOS & Android), driving digital growth across Europe and Asia.· Led the end‑to‑end enhancement of the SFA Chatbot by expanding cross-platform coverage, implementing intent‑recognition, and integrating Live Chat handover to improve customer experience.· Optimized onboarding, payments, and card‑management journeys, delivering 12.5% CSI uplift (7.2→8.1) and improving retention across priority markets.· Led UI/UX design revamp across Android and iOS platforms to improve engagement, reduce friction and enhance overall app performance.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing
2018 — 2020
Kulachi Hansraj Model School
Primary
1997 — 2002
Indira Gandhi Delhi Technical University for Women
Bachelor of Technology (B.Tech.), Electronics and Communication
2011 — 2015
Ramjas Public School (Day Boarding)
Science PCM with Computer Science
2002 — 2011
Skills
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Leadership
- English
- Public Speaking
- C
- Sql
- Microsoft Word
- Mysql
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