Apurva Joshi
Senior Digital Marketing Manager | Content, Campaigns & Global Web Experience | Marketing Automation | Lead Generation Optimization | Cross-Functional Collaboration
- Role
- Senior Manager - Digital Marketing at Leica Biosystems
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Apurva Joshi
Senior digital marketing leader with 13+ years of experience driving global content, website, and digital campaign excellence in regulated B2B healthcare and diagnostics environments.I lead global website content and integrated digital campaigns, including end-to-end digital support for Launch Excellence (LEX) initiatives. My focus is on aligning digital strategy with business goals while ensuring high-quality, compliant, and on-time execution across all digital touchpoints.I bring strong experience in:>Global website content ownership and governance>Integrated digital and email campaigns>Product launch digital execution>Leading and developing high-performing teams>Cross-functional collaboration with Product, Regulatory, Quality, and Regional Marketing>Performance measurement, analytics, and continuous optimizationKnown for bringing structure to complexity, I build scalable processes, foster strong team ownership, and deliver measurable improvements in engagement, visibility, and customer experience.I’m interested in roles where digital marketing plays a strategic role in growth, transformation, and customer impact.Specialties: Launch Excellence (LEX), Digital Marketing, Website Governance, Integrated Campaigns, Performance Measurement, Market & Competitive Intelligence, Market assessment, secondary/primary market research
Experience
Senior Manager - Digital Marketing
Sep 2025 — Present · Mumbai, IN
Education
Department of Management Sciences, University of Pune.(PUMBA)
MBA - Biotechnolgy, Marketing
2010 — 2012
Pune University
Master of Business Administration - MBA, Marketing
Skills
- Market Research
- Biotechnology
- Business Analysis
- Presentations
- Spss
- Primary Research
- Analytics
- Customer Satisfaction
- Qualitative Research
- Management
- Demand Estimation
- Analysis
- Secondary Research
- Pharmaceutical Industry
- Online Research
- Marketing
- Quantitative Research
- Marketing Research
- Data Analysis
- Segmentation
- French
- Competitive Analysis
- Market Intelligence
- Advertising Research
- Focus Groups
- Questionnaire Design
- Business Development
- Market Analysis
- Questionnaires
- Languages
- Research
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