Apurv Gude

About Apurv Gude

A Master\'s student in Data Science at the University of Washington, Seattle, with three…

Experience

1. Senior Associate Data Scientist

   Publicis Sapient

   Jul 2022 — Present · Gurugram, IN

   Coordinated a team effort to develop a Monthly Behaviour Trend Segmentation Engine for a prominent US courier company to classify 30M+ customers based on customer historical shipping trends, shapes, and behaviours, achieving >95% accuracy utilizing time series classification with deep learning encoder-decoder networks. Identified customer behavior was used for better quantification of the true impact of churn on business, enabling us to distinguish real churn from noise.Conducted marketing research analyzing Customer Experience Survey Results’ impact on profits for a courier company, using Hypothesis Testing, Segmentation Analysis, Canonical Correlation Analysis and Multivariate Time Series Forecasting to perform cross-study analyses of customer experience factors and competitive positioning.Conducted statistical analysis to quantify the revenue impact of digital marketing campaigns for a courier company, creating test and control customer groups and performing t-tests to demonstrate the incremental value generated.Developed a Graph-Based Recommendation e-Commerce website for grocery, fashion, and investments domains, utilizing a Neo4j graphDB backend, GTM, and Kafka to deliver real-time personalized recommendations and updates, incorporating Cypher queries and different ML algorithms (ALS, FPGrowth) and implementing efficient search functionality.Built an innovative automation system enabling seamless GTM setup for clicks, views, logins, and more on an e-commerce website, complemented by the establishment of a Kafka cluster and topics for real-time data streaming to the database, streamlining the entire process with one-click functionality.Developed a project leveraging Generative AI and LLMs to create an image-based search functionality, enabling the generation of images based on search queries and utilizing cosine similarity to find similar images, resulting in enhanced search accuracy and user experience.

Education

• Apeejay School ,Nerul

  High School Diploma

  2011 — 2016

• Indian Institute of Technology, Madras

  Bachelor's in Technology

  2018 — 2022

• Indian Institute of Technology, Madras

  Minors