Apurba Moitra
Integrated Marketing | Consumer Insights Specialist | Brand & Digital Growth Strategist
- Role
- Brand Manager at Mobile Premier League Mpl
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Apurba Moitra
I’m a brand marketing strategist with 9+ years of experience spearheading GTM strategy, orchestrating integrated marketing campaigns, and driving global market expansion across industries like gaming, FMCG, ed-tech, automotive, and healthcare. At MPL, I’ve championed IPL campaigns, mobilised cross-functional teams, and exceeded growth targets in both the US and Brazil markets - where localised storytelling and sharp brand positioning helped us outperform expectations by over 150%. My expertise spans brand strategy, consumer insights, digital marketing, campaign design, and market research, and I thrive on transforming data into narratives that fuel growth. Beyond numbers and metrics, I’m passionate about building brands that resonate with people. I believe marketing is equal parts art and science - the art of crafting stories that inspire, and the science of optimising them through performance marketing, channel strategy, and competitive analysis. Whether I’m collaborating with product teams, consulting agencies, or directing large-scale launches, my focus is always on creating campaigns that not only engage but also deliver measurable business impact. Email: a••••••••@gmail.com
Experience
Brand Manager
Jan 2023 — Present
Drive GTM strategy & campaigns for MPL’s cricket portfolio (Opinio, Cricket100x, Fantasy, Live Fantasy), aligning launches with product roadmap & tournament schedules.Lead Brazil & US market entries, exceeding DAU targets by 150% through localized brand messaging, cultural storytelling, and phased rollout strategies.Orchestrate back-to-back IPL campaigns (2 years in a row) across the cricket portfolio, boosting visibility, user engagement, and growth.Create end-to-end integrated IPL campaigns – from performance creatives, influencer tie-ups, daily social content, and campaign launch films to large-scale media activations.Manage the entire campaign production lifecycle: from briefing agencies to conceptualization, creative approvals, content shoots, and execution – ensuring all assets go live smoothly and on time.Work with cross-functional teams (product, media, design, growth) to ensure zero breakage in user journeys & campaign funnels, improving conversion flows during high-traffic tournaments.Scaled Opinio (Yes/No) as MPL’s highest-margin game during IPL for 2 consecutive years through sharp brand positioning, tactical content, and effective campaign design.Apply consumer insights & performance data to refine campaign messaging, channel mix, and creative strategy for maximum ROI.Develop platform-wide brand narratives for IPL, unifying messaging across cricket titles and strengthening MPL’s leadership in cricket gaming.Champion a culture of creative experimentation by piloting new campaign formats, influencer collaborations, and content innovations that scale across future launches.
Education
NSHM Knowledge Campus
B.sc(h)
2010 — 2013
Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidhyalaya
MA in Marketing and management communication
2013 — 2015
Desouza's School
ISC
Skills
- Customer Service
- Public Speaking
- English
- Powerpoint
- Social Media Marketing
- Microsoft Office
- Marketing
- Public Relations
- Microsoft Word
- Research
- Social Media
- Microsoft Excel
- Blogging
- Advertising
- Marketing Communications
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