Apurba Biswas
Head of Marketing @Koelnmesse India
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WORK HISTORY
Head of Marketing @Koelnmesse India
Mumbai, IN
As the Head of Marketing at Koelnmesse Pvt Ltd, I spearhead the marketing strategies for all Koelnmesse India exhibitions, focusing on growth and engagement. My key responsibilities include- Successfully executing all Koelnmesse India exhibitions- Developing and growing the marketing, branding, database, and buyer acquisition divisions- Controlling, monitoring, and forecasting marketing budgets- Utilizing multi-channel marketing to promote, engage, retain, and convert target audiences into buyers at trade events- Handling complete media planning and buying activities- Developing and managing event workshops, conferences, speaker acquisition, and engagement activities- Providing monthly and quarterly marketing updates to Koelnmesse India management- Managing corporate communications and media interactions for the managing director- Exploring and implementing new marketing toolsAchievements- Led the team to achieve record-breaking milestones across pre-registrations, exhibition space, and buyer turnout at Anuga Select India and Anuga FoodTec India 2024- Delivered 54,303 unique buyers from 56 countries over 3 days, with a 64% increase in onsite trade buyers at Anuga Select India and Anuga FoodTec India 2024- Drove significant business growth, including a 25% increase in exhibition space and 59% buyer conversion to onsite footfall at Anuga Select India and Anuga FoodTec India 2024- Delivered a 10% growth in trade buyers for Anufood India and Anutec India 2023- Achieved 109% growth in trade buyers compared to the budgeted numbers for the launch edition of the International Hardware Fair India 2023- Expanded the team from 5 full-time members to 7 full-time and 14 contractual members
EDUCATION
K.P.B Hinduja College
Bachelor of Mass Media, Journalism
MICA | The School of Ideas
Post Graduate Diploma in Digital Marketing and Communications, Digital Communication and Media/Multimedia
ABOUT APURBA BISWAS
With over 14 years of experience in B2B marketing, I lead the marketing function as Head of Marketing at Koelnmesse India, where I drive the success of trade events through multi-channel strategies. My role encompasses developing branding initiatives, enhancing buyer acquisition efforts, and overseeing media planning and execution to ensure impactful industry engagement. By combining data-driven decision-making with innovative communication methods, our team delivers results that align with organizational objectives. Previously, I established and managed Anantya Media, a communication agency that specialized in branding and B2B marketing strategies. I spearheaded campaigns that maximized client ROI and maintained a focus on integrating emerging marketing technologies. Passionate about collaboration and innovation, I am committed to empowering teams and shaping marketing strategies that deliver measurable growth and foster meaningful connections in the B2B landscape.
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