Alison Hines
Director of Product Design and Development
- Role
- Director of Product Design and Development at Dkp Designs, Inc
- Location
- Redondo Beach, CA, US
- LinkedIn followers
- 500 followers
About Alison Hines
Experienced product design leader at the forefront of sustainable innovation in the…
Experience
Director of Product Design and Development
Jan 2000 — Present · El Segundo, CA, US
For more than twenty years DKP Designs, Inc. has designed and manufactured quality merchandise to premier brands in the fragrance, skincare, haircare, and makeup industries. We specialize in the custom design & manufacturing of cosmetics bags, tote bags, travel accessories, beauty accessories, and packaging. Our clients value us as a source for the latest trends and fabrics, fresh-thinking ideas, creativity, and service that pushes promotional projects beyond the traditional.Leads end-to-end product design strategy for top-tier beauty brands, from concept through commercialization.Translates business goals and consumer insights into innovative, brand-elevating product experiences.Collaborates cross-functionally with brand, marketing, R&D, and packaging teams to ensure cohesive execution.Builds and mentors design teams, fostering a culture of creativity, accountability, and excellence.Applies strong conceptual thinking and aesthetic sensibility to deliver trend-forward, high-impact designs.Uses data and market analysis to inform design direction and product positioning.Drive the product lifecycle with precision—balancing vision, feasibility, and speed-to-market.Elevates brand storytelling through packaging and product form, driving consumer engagement and loyalty.Integrates feedback loops and testing to optimize product design and user experience.Maintains a strong pulse on industry trends to keep brands ahead of the curve.
Education
UC San Diego
History , Classical and Ancient Studies
UCLA Extension
Paralegal Studies Certificate, Law
Skills
- Event Planning
- Management
- Brand Management
- Product Development
- Marketing Strategy
- Advertising
- Trade Shows
- Retail
- Event Management
- Email Marketing
- Product Design
- Photography
- Brand Development
- Entertainment
- Online Marketing
- Social Media Marketing
- Marketing
- Retail Packaging
- Awesomeness
- Merchandising
- Social Networking
- Beauty
- Entrepreneurship
- Beauty Industry
- Social Media
- Creative Direction
- Fashion
- Sourcing
- Sales
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