Ami Sanyal
Contributing Writer @Startup Grind
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WORK HISTORY
Contributing Writer @Startup Grind
Contribute articles on entrepreneurship, leadership, and marketing strategy to Startup Grind’s global platform.Focus on helping founders navigate growth, communication, and decision-making.
SKILLS
ABOUT AMI SANYAL
If you are a founder who has become an accidental CMO, bad things happen:• budgets leak because of sloppy execution• staff take on work they were never trained for• agencies misfire while waiting for direction that never comes• messaging gets muddy• sales slowEverything feels reactive — and you don’t have time to fix it.My work solves that.I partner with $5M–$15M founder-led companies that have a small marketing team, a couple of external vendors, and no senior leader to bring it all together. I step in as your Fractional CMO, bringing the leadership needed to stop waste, steady the team, and drive revenue — without the cost or complexity of a full-time executive.What I do• Provide the senior marketing leadership your team has been missing• Shape messaging so customers instantly understand your value• Create a focused plan your team can actually execute• Oversee agencies and contractors so work actually moves the business forward• Align marketing with sales so pipeline flow improves• Give your managers clarity, direction, and support• Give you (the founder) your time backYou don’t need more tactics.You need a leader who can make marketing work.Why this worksI’m an agency founder, strategist, and operator with years of experience leading creative and marketing teams, shaping offers, diagnosing wasted spend, and bringing structure to messy, fast-moving execution environments.I’ve spent my career working directly with founders — helping teams stay focused, sharpening messages, improving sales outcomes, and building momentum inside organizations that need clarity more than complexity.How we startA 30-Day Clarity Sprint where we:• diagnose where money is being wasted• clarify your message and Ideal Client Profile• prioritize what actually moves revenue• create a weekly operating rhythm• set your team up with structure and directionAfter that, I lead your marketing function 1–2 days/week as your Fractional CMO.If you\'re done wasting budget, tired of steadying the team yourself, and ready for marketing strategy that actually drives revenue — send me a message.
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