April Weeks

About April Weeks

April Weeks is the Chief Investment and Media Officer at Basis Technologies, where she has been a pivotal force for over a decade. In her role, April partners with clients to develop and execute comprehensive media strategies and investments. She leads a dynamic team of 350 professionals, delivering holistic solutions that blend advanced advertising technology, subject matter expertise, and activation proficiency across a wide spectrum of media channels, including audio, CTV and OTT, partner marketing, programmatic, search, and social media. As a distinguished change-management leader, April has adeptly navigated the constantly evolving media landscape. She leverages cutting-edge technology and emerging trends to spearhead Basis\' integration of specialized capabilities, expertise, and knowledge into one cohesive team. Under her leadership, Basis Technologies has successfully developed and executed multiple strategic initiatives that have driven revenue growth, enhanced client results, and bolstered employee retention. Her commitment to excellence and innovation continues to shape the future of media investment and strategy at Basis Technologies. April\'s expertise and insights have been recognized in industry-leading outlets such as AdWeek, eMarketer, and MediaPost. Before her tenure at Basis, she served in influential roles at IPG and Omnicom agencies. As an active industry contributor, April is a CHIEF member and a dedicated mentor at She Runs It, empowering the next generation of female leaders in marketing and media.

Experience

1. Member, Chief

   Chief

   Feb 2022 — Present

   Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Education

• The University of Texas at Arlington

  Bachelor of Arts - BA, Communication and Media Studies