April Meyer

About April Meyer

I am a dynamic, motivated, results-focused marketing leader. With a background in journalism, I love creating content that appeals to client needs in new and creative ways. For the past decade, I have taken on newly-created roles, led high performing teams, forged previously nonexistent partnerships across sales / business development, and achieved incredible ROI in the form of new business revenue.I am an ITSMA certified “customer-obsessed” marketer.I am easy-going, optimistic and empathetic.KEY SKILLSRevenue growth marketingI have 12+ years of experience creating and launching hyper-targeted revenue growth strategies. I’ve transformed marketing organizations, implemented new disciplines, and launched strategic frameworks. I’ve led, hired, coached and retained high-performing teams. I am a self-starter with a bias for action. I roll up my sleeves to orchestrate every detail. I am comfortable with ambiguity, stepping into newly created roles since 2012.Commercial partnership and leadership I have been incredibly successful building deep, mutually trusting relationships with even the most challenging commercial sales and account teams. I have served in various strategic capacities to implement growth programs, coach best practices, and manage complex strategies to increase sales and retention. I’ve supported pricing, contracting, loyalty programs and owned a commercial revenue target while serving in a marketing organization. Transformational leader and culture championStrategic team leadership, meaningful collaboration and positive culture building are critical to me. I am a leader with extensive experience building new capabilities including strategic frameworks, resourcing models, and upskilling team talent. I’ve served as a mentor, culture champion and talent acquisition lead throughout my career. I believe in leading by example.AI-enabled expertiseI’ve used AI-enabled tools for more than a decade to optimize marketing and communications campaigns, pinpoint target audiences, enable deep account research and customize multi-touch engagement strategies. I’ve saved countless hours of BD, sales and marketing resources on developing custom content using AI.

Experience

1. Marketing Leader, Office of the Chief Data & Analytics Officer

   Deloitte

   Nov 2024 — Present · Minneapolis, MN, US

Education

• University of Minnesota

  Journalism and Mass Communication, Professional Journalism

  2003 — 2007

• University of St. Thomas

  Mini MBA

  2013 — 2013

Skills

• Lead Generation
• Social Media Marketing
• Management
• Direct Mail
• Project Management
• Direct Marketing
• Event Management
• Marketing Communications
• Market Research
• Editing
• Fortune 500 Account Management
• Strategic Communications
• Retention Strategies
• Press Releases
• Salesforce.com
• Copywriting
• Event Planning
• Public Relations
• Internal Communications
• Media Relations
• Healthcare
• Advertising
• Brand Management
• Leadership
• Marketing Strategy
• Strategic Planning
• Email Marketing
• Corporate Communications
• Internal & External Communications
• Social Media
• Newsletters