April McArdle

About April McArdle

Email Account Manager at Merkle with over three years of experience in her current position, and nearly twenty years of experience in print and digital marketing and campaign execution. Responsible for driving the development and delivery of email marketing campaigns while ensuring high-quality execution and alignment with clients’ marketing strategies. Skilled in customer experience, continuous improvement, and digital marketing. Works collaboratively to manage multiple digital campaign accounts, coordinate account management efforts, and produce error-free work adhering to standard operating procedures. Committed to enhancing customer engagement and delivering impactful marketing results through meticulous attention to detail and process optimization.

Experience

1. Email Account Manager

   Merkle

   Jan 2022 — Present

   Execute end-to-end digital marketing campaigns and provide quality campaign execution service to clients. In this role, I strive to: • Drive development of email and production execution, producing timely and accurate campaigns.• Coordinate internal and external meetings, track jobs, and drive account management efforts including maintaining responsibility for updating daily campaigns, follow up, and organizing account documentation. • Prioritize and manage multiple digital campaigns simultaneously.• Successfully support activities that drive execution of clients’ marketing strategy.• Produce error free work, following standard operating procedures.• Upskill in email platform, project management platforms, and other platforms relevant to execution.

Education

• New Horizons Computer Learning Center

  PMI Project Management Certification

  2014 — 2014

• Volunteer State Community College

  Advanced English

• Middle Tennessee State University (MTSU)

  BS, Electronic Media Communications

Skills

• Marketing
• Project Management
• Customer Service
• Microsoft Excel
• Advertising
• Strategy
• Powerpoint
• Microsoft Office
• Access
• Sales
• Management
• Customer Satisfaction
• Public Relations
• Research
• Microsoft Word
• Strategic Planning
• Social Media Marketing
• Training
• Marketing Communications
• Quick Study
• Customer Relations
• Vendor Management
• Sales Management
• Bulk Mailing
• Budgets
• Editing
• Business Planning
• Leadership
• Web Content Management
• Sales / Marketing Support
• Proofreading and Copy Editing
• Presentation Preparation
• Website Content Management
• Social Networking
• Act!
• Quarkxpress
• Team Leadership
• Project Planning
• Start-Ups
• Contract Negotiation