April Locke

Senior Corporate Communications Manager @Capital Insurance Group

Accomplishments- Implemented improvements to increase average open rate of employee newsletter from 60% to 90%- Developed and launched a strategic, multi-faceted executive communications plan, earning recognition as a finalist in Ragan and PR Daily\'s 2023 Employee Communications of the Year awards- Relaunched social program and refined approach resulting in +42% increase in social engagements- Implemented a project intake and tracking system, resulting in a significant increase in the efficiency and quality of work- Developed internal communications plans for corporate news, such as Key Strategic Initiatives and Cybersecurity awareness- Planned and oversaw the implementation of a new company intranet site.Key responsibilities- Develops and implements a comprehensive communications plan to inform, educate about and promote CIG’s strategy and initiatives internally and externally- Works with executive leadership to recommend and develop engaging internal and external leadership communications- Develops, implements, and tracks effectiveness of agency communications program- Leads and develops the communications team and ensures quality outcomes of strategic priorities through design, development, and execution of internal and external communications programs- Ensures consistent branding across all of CIG’s channels, including the agency portal, customer website and blog, staff intranet and social media channels.