April Locke
- Role
- Senior Corporate Communications Manager at Capital Insurance Group
- Location
- Carmel, CA, US
- LinkedIn followers
- 500 followers
About April Locke
For over 20 years, I\'ve planned, written, and developed successful marketing…
Experience
Senior Corporate Communications Manager
Apr 2022 — Present
Accomplishments- Implemented improvements to increase average open rate of employee newsletter from 60% to 90%- Developed and launched a strategic, multi-faceted executive communications plan, earning recognition as a finalist in Ragan and PR Daily\'s 2023 Employee Communications of the Year awards- Relaunched social program and refined approach resulting in +42% increase in social engagements- Implemented a project intake and tracking system, resulting in a significant increase in the efficiency and quality of work- Developed internal communications plans for corporate news, such as Key Strategic Initiatives and Cybersecurity awareness- Planned and oversaw the implementation of a new company intranet site.Key responsibilities- Develops and implements a comprehensive communications plan to inform, educate about and promote CIG’s strategy and initiatives internally and externally- Works with executive leadership to recommend and develop engaging internal and external leadership communications- Develops, implements, and tracks effectiveness of agency communications program- Leads and develops the communications team and ensures quality outcomes of strategic priorities through design, development, and execution of internal and external communications programs- Ensures consistent branding across all of CIG’s channels, including the agency portal, customer website and blog, staff intranet and social media channels.
Skills
- Marketing
- Web Analytics
- Leadership
- Brand Development
- Promoting
- Print Production
- Strategic Planning
- Cross-Functional Team Leadership
- Integrated Marketing
- Sem
- Account Management
- Online Marketing
- Direct Mail
- Management
- Inventory Management
- Brand Awareness
- Creative Services
- Strategy
- Social Media Marketing
- Layout
- Marketing Research
- Content Strategy
- Corporate Identity
- Advertising Copy
- Competitive Analysis
- Multimedia Project Management
- Corporate Branding
- Social Media
- Brand Communication
- Direct Marketing
- Interview Coaching
- Brand Management
- Customer Engagement
- Copywriting
- Time Management
- Marketing Communications
- Print Purchasing
- Digital Marketing
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