Aprill Jones
Associate Content Director | CapTech
- Role
- Associate Content Director at CapTech
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Aprill Jones
Content writing for close to 25 years, before joining CapTech Aprill Jones successfully operated her own agency, engaging in contractual work with agencies and web developers as a creative partner. She has worked with clients in financial services, insurance, manufacturing, retail products, mobile, healthcare, real estate, sports, and entertainment. As Associate Content Director at CapTech, she leads content strategy and UX writing efforts for major clients, as well as video scripting. She is a designated Subject Matter Expert in content for the organization. She also provides user and customer onboarding experience guidance with a flair toward incorporating brand tone and voice while increasing user adoption and success. As an experienced and empathetic UX writer, intuitive user interfaces and user flows come naturally, whether collaborating with dev and design or working independently.When not copywriting, she rabidly supports the University of Tennessee, spends time with her rescued pibble pup, unabashedly flies through fiction, and makes soup. Lots of soup. If you see her gazing into the distance, you’ve likely caught her daydreaming about being in the Carolina mountains.
Experience
Associate Content Director
Feb 2021 — Present · Charlotte, NC, US
Education
University of Tennessee, Knoxville
B.A., English
1981 — 1983
University at Albany
B.A., English
1984 — 1986
Warren County Senior High School
H.S., Honors classes
1979 — 1981
Skills
- Social Media Marketing
- Copywriting
- Blog Management
- Non-Profit Communications
- Online Community Management
- Copy Editing
- Social Media
- Small Business
- Digital Marketing
- Blogging
- Email Marketing
- Digital Strategy
- Integrated Marketing
- Advertising
- Direct Marketing
- Marketing Communications
- Newsletters
- Content Strategy
- Nonprofits
- Interactive Marketing
- Creative Strategy
- Brand Development
- Interactive Advertising
- Online Marketing
- Direct Mail
- Online Advertising
- Relationship Marketing
- Mobile Marketing
- Corporate Branding
- Digital Media
- Community Management
- Content Development
- Marketing
- Web Content Writing
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