April Guy
Lifecycle Marketing Manager @ Floor & Decor | Retention Marketing, Email and SMS Channels
- Role
- Lifecycle Marketing Manager at Floor & Decor
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About April Guy
Possible summary: With over 15 years of experience in digital marketing, I am a Lifecycle Marketing Manager at Floor & Decor, where I build and implement retention and communication strategies for over 3 million customers across email, SMS, loyalty, and mobile app channels. I am a certified customer value optimization and email marketing specialist, with expertise in CRM platforms, automation tools, and analytics software. I am passionate about creating engaging and personalized customer experiences that increase loyalty, retention, and revenue. I collaborate with cross-functional teams to launch campaigns, promotions, events, and tests that align with the company\'s goals and brand identity. I leverage data and insights to optimize and improve the performance of email and SMS campaigns, resulting in 10% to 60% increases in engagement and revenue. I also have a proven track record of delivering results and driving customer value in the retail, CPG, and home improvement industries.
Experience
Lifecycle Marketing Manager
Feb 2023 — Present · US
Education
Mercer University
Master of Business Administration (M.B.A.), Business Administration
2011 — 2015
Mercer University - Stetson School of Business and Economics
Bachelor's, Business
2003 — 2009
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