April Fishman

About April Fishman

I am a dynamic and results-driven marketing leader with a proven track record of success…

Experience

1. Marketing Manager, United States

   The Gap Partnership

   Sep 2022 — Present

   Developed and executed strategic marketing campaigns across multiple channels to drive demand and build brand equity for negotiation consultancy services and training.• Created RFP responses and tailored product support plans, leveraging client insights and business strategies to deliver cohesive solutions aligned with business objectives• Produced thought leadership content, including articles, whitepapers, and webinar series, to position the company as a global authority in negotiation• Led analysis and report creation for global negotiation research, providing actionable insights to inform marketing strategies and business decisions• Ensured brand consistency and messaging across all touchpoints, enhancing brand equity and recognition• Supported sales teams by creating compelling marketing collateral and aligning initiatives with broader business development goals• Conducted market research and analyzed campaign performance, using data-driven insights to identify growth opportunities and optimize strategies• Collaborated cross-functionally with consultants, leadership, and marketing teams to deliver cohesive and impactful marketing efforts• Managed budgets and timelines for marketing programs, ensuring efficient resource allocation and on-time delivery

Education

• University of Massachusetts Amherst

  Bachelor’s Degree, Marketing

  2000 — 2004