April Clayton

About April Clayton

Biotech marketing leader with 10+ years of experience building and scaling brands across the most complex therapeutic areas—gene therapy, rare disease, oncology—where the science is high-stakes and the patient journey is deeply personal.Currently leads U.S. marketing for bluebird bio’s portfolio of FDA-approved gene therapies, overseeing brand development, omnichannel strategy, and cross-functional alignment across sickle cell disease, beta-thalassemia, and CALD.Recognized by executive leadership for turning complexity into focused strategy, building scalable execution models, and driving enterprise-wide momentum at pivotal moments in brand and portfolio growth.

Experience

1. Director, Marketing

   Genetix Biotherapeutics

   Sep 2025 — Present

Education

• Lamar University

  Master of Public Health - MPH, Health Disparities

• California State University-San Bernardino

  Bachelor of Arts (B.A.), Public Relations/Image Management

• California State University-San Bernardino

  Bachelor of Arts (B.A.), Mass Communication/Media Studies

Skills

• Self Motivated, Initiative, High Level of Energy.
• Social Networking
• Social Media Maven.
• Social Media Marketing
• Microsoft Excel
• New Media
• Proficient in Lotus Smart Suite, Quickbooks, Adobe Photoshop and Illustrator
• Outlook
• Administrative Assistants
• Office Administration
• Customer Service
• Entertainment
• Social Media
• Proficient in Ap Writing Style
• Excellent Written and Verbal Communication Skills.
• Event Planning
• Able to Build and Interact Through Various Social Media on a Corporate Level.
• Marketing
• Administrative Assistance
• Microsoft Word
• Event Management
• Ability to Multi-Task in a High Volume Office.
• 80 Wpm
• Proficient in Mac and Pc, Microsoft (Office, Project, Windows Applications)
• Digital Media
• Public Relations
• Marketing Communications
• Facebook
• Blogging
• Skilled Media Kit Preparer and Press Release Writer
• Digital Marketing