April Finnegan

About April Finnegan

Entrepreneurial marketer with over a decade of experience leading a team at major…

Experience

1. Senior Director, Marketing - Spectrum News

   Charter Communications

   Oct 2018 — Present · New York, NY, US

   Direct and oversee Spectrum News and Spectrum Noticias network consumer marketing strategy, policies, budget, objectives, and initiatives for NY1, Spectrum News+, Spectrum Noticias and 15+ markets across the country, including running point on marketing support for national programming priorities, station and network launches and scaling opportunities.Oversee all franchise and special programming on-air graphics, including network rebrands of all assets across the footprint.Originate creative briefs and direct execution for support for election year campaigns, including Decision brand campaigns, debate and election-night coverage tune-in.Supervise hyperlocal customized in-market support for Spectrum News mobile and CTV apps, including localization of campaign creative for each market.

Education

• ECornell

  Certificate in Digital Marketing

• New York University School of Continuing and Professional Studies 2008

  Certificate, Digital and Graphic Design Production Technologies

• Yale University

  Bachelor of Arts, English

  1991 — 1995

Skills

• Copy Editing
• Marketing
• Product Management
• Content Management
• Brand Management
• Online Marketing
• Content Strategy
• Marketing Strategy
• Publicity
• Grassroots Outreach
• Television
• Film
• Strategic Planning
• Retail Marketing
• Budget Management
• Social Media
• Photoshop
• Management
• Entertainment
• Strategy
• Social Media Marketing
• Strategic Partnerships
• Online Advertising
• Digital Asset Management
• Project Management
• Digital Marketing
• Digital Media
• Promotions
• Microsoft Office
• Client Services
• Broadcast
• Workflow Management
• Leadership
• Brand Development
• Cross Channel Marketing
• Advertising
• Integrated Marketing
• New Media
• Product Development
• Video